ABOUT SCOTT REAS
Scott Reas is a 1977 Graduate of Michigan State University’s Broad School of Business.
He was recruited upon graduation to join Associated Dry Goods (the parent Co. of Lord & Taylor and Robinsons Department Stores) Executive Leadership training team at their headquarters in Manhattan. Scott gravitated towards their advertising and marketing division, finally earning a posting within their wholly owned advertising agency.
In 1980, Scott entered the Retail Automobile business where he focused on improving all Dealership profit centers. He progressed to General Manager and ultimately Dealer Operator of his own Chevrolet dealership; Reas Chevrolet in 1990.
After the successful sale of his Dealership in 1996, Scott joined NCM’s In-House Division - a turn-around and Dealer training division working with over 250 client dealerships consulting and training through 2001. In 1999, Scott and staff consultant, Garry House developed and implemented the Geographic Platform Management framework and general chart of accounts for multi-unit publicly held Retail Automobile dealer consolidators. Scott and Garry created, developed and trained the curriculum for the first year of the SONIC Automotive Dealer Academy. They graduated over 20 Manufacturer approved Dealer Operators over a 14 week period within 10 months. This was the first Dealer/Operator training academy to be certified by all Manufacturers. The Sonic Dealer Academy is still operating and evolving today.
From there, Reas went to the Sterling Collection owner of Jerome-Duncan Automotive Group in Michigan to become the Executive Director of Operations for the Holding company and five dealerships with combined annual sales of over 500 million dollars and more than 12,000 new and 4,800 used units annually. While working for Sterling, Scott secured and opened two new Mazda Open points and successfully executed Buy-Sells in the purchase of additional dealer properties with the Nations #2 retail Ford Dealer at the Sterling Collection.
In December of 2005, Scott became Director of OEM and Major Accounts with eLEAD CRM and worked with Manufacturers’, Distributors, and Consolidators in interactive marketing and lead management training and consulting. His customers included Ford Motor Co., FordDirect, American Honda and Gulf States Toyota. Scott utilizes his 27 years of automotive management experience with an emphasis in Dealership operations, net profit-improvement, accounting, marketing, strong communication skills, problem solving, and team building to improve dealership profitability and ROI.
“Scott a senior consultant with NCM was contracted by Sonic to build and teach the training program for potential openings for Dealer Operators. I worked with him on this project and found his knowledge and Leadership to be outstanding, his personality to be supportive and his work ethic to be excellent. I would recommend him to any dealership to lead them to success!!"
—Don Braemer, Regional Fixed Operations Director, Sonic Automotive, worked with Scott at NCM and Associates
November 24, 2010
“Scott brings a wealth of automotive industry knowledge and has the ability to clearly assess a situation, prescribe the required "fix" and follow through on details of implementation.”
— Tracy Hunter Fry, Owner, F&I Profit Management, Inc.
November 9, 2010
“Scott Reas has been a tremendous asset for our company in regards from business practices and process to policies and procedures. Scott has changed our company in a positive way in a very short period of time as he brings a wealth of experience and knowledge from his on hand automobile experiences.”
Top qualities: Personable, Expert, High Integrity
— John Harrienger, hired Scott as a Business Consultant in 2008
August 13, 2008