ABOUT AL MULLINS
Al Mullins is a 1974 graduate of Seton Hall University in South Orange, New Jersey.
He went straight to Hoffman BMW. He led the dealership to become one of the top ten BMW Dealerships in the Northeast in volume, gross and CSI.
In 1980, Al worked for Chemical Bank in New York and established Texas as one of the leading regions in the country in their leasing division. He then traveled to Vallejo, California as a partner at Taylor Classic Motors. He ran the day-to-day operations for their multi-marquee highline dealership with 70 employees and increased profitability 5-fold in Mercedes-Benz, Porsche and Audi and improved CSI ratings from 23rd to 3rd in just three years. Al grew Cole European of Walnut Creek California to the #1 Range Rover and Jaguar Dealership in the Northwest Region.
In 1995, Al joined Half-A-Car, Inc. where he assisted in the growth of Half-A-Car College/Loyalty Management University (LMU) during his nine years of service and became Top Enrollment (Sales) Specialist. He participated in all aspects of the Business Development Center Initiative for Ford Motor Co. while at Reynolds & Reynolds including Benchmark Data Collection, Curriculum Development, Seminars and In-Dealership Training as well as Train-the Trainer Facilitator for over 500 Centers while resulting in an over $20 million in training contracts.
While at eLEAD CRM, Allan initiated and managed vendor relationships with Ford Motor Co. leading to multi-million dollar nationwide contracts with FordDirect, led the Creative and Technical Programming Team to develop industry leading Data Mining software and co-developed the Traffic Management Process for SONIC Automotive. This increased the Northern Region’s companywide rank to 1st place improving profitability to 100%+ of forecast and achieving a year over year sales increase within 9 months.
His training and expertise is able to help you set up a Lead Management Center which can maximize sales results from the traffic you already have and ultimately increase your bottom line. Al’s Lead Management Center programs are designed to provide comprehensive team-building tools and on-going follow-up for any size dealership. He will show your team how to generate more leads and retain the traffic you already have with practical applications and developed skills. Al brings over 33 years of Retail Automotive Dealership Management and Consulting experience.
“I first worked with AL on a project for our Lincoln Mercury brands e-business performance. He also supported a critical program related to an F-150 sales event. Both projects performance exceed our expectations, and I have always found Al a trusted, informed business partner.”
Top qualities: Great Results, Expert, On Time.
— Todd Stainbrook, Ford Motor Company,
hired Al as a Business Consultant in 2007
February 17, 2009
“Al Mullins is a highly trained and experienced automotive business consultant who is one of the best in the industry. I highly recommend Al for any role involving automotive retail, or the guidance of dealers towards improved operational performance. He is a rare professional in automotive that has such a depth of experience and has proven himself so many times that I feel humbled to be in a position to recommend him. He has my highest recommendations and I would love to have the opportunity to work with Al again in the future.”
— Ralph Paglia, Consulting Practice Leader, Reynolds and Reynolds
worked directly with Al at Reynolds and Reynolds
September 28, 2008
“I always appreciated Al's unique ability to combine skills from the Internet arena and Retail Automotive sales, and then communicate them effectively with dealership management.”
— Jeff Johnson, Regional Controller, Sonic Automotive,worked directly with Al at eLEAD CRM
October 2, 2009